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Post by Deborah on Aug 1, 2008 14:15:55 GMT -5
TIPS FOR WRITING AN EFFECTIVE PRESS RELEASE
Attention Grabbing! - The first sentence needs to leap out and grab the attention of the reader, draw them in and make them want more.
Your Target Audience! – Your first paragraph should contain 2 to 3 sentences (at most) providing content that describes your target audience.
Simplicity is Key – Keeping the language simple will ensure that you do not alienate anyone.
Be Clear About It – Make clear and concise statements about the content. Avoid flimflam.
The Guts of It – In a short paragraph, right an informative description using grabbing words. Follow this with 1 to 2 short quotes from reviews you have already gotten for your work. Next, include a paragraph with newsworthy information about you and/or your work.
Contact – Your last paragraph should include as many contact options as possible (i.e., phone / fax number, address, email, etc.) Be sure to include pertinent links to websites so the reader will be able to discover more about your work.
Proof Read and Edit! – How does it sound to you? Could it be better? Make sure you have written a show stopper!
Opinions Count! – Have people in your writing network read your press release and give you their honest opinion about it.
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